The Creativity and Coffee Blend
This one time in science class someone got really obsessive around what was working and what wasn’t. That’s Wunderground. They fuss over the most efficacious organic mushroom extractions and marry them to the perfectly roasted coffee bean. Wunderground is here to help you elbow free a few moments to explore what’s out there. Go be brainy. Let’s see what you can do.
We were given the name Wunderground and used the logo to create a stage for creativity. We were inspired by the back of a cereal box; the games, puzzles, journeys, they all got the brain going in the morning. We used illustration, named the full line of coffees and teas, designed the packaging and earned several accolades along the way to becoming one of the most recognized coffees on grocery shelves across the country.
We wanted the brand to kick start wunder. We combined a handful of things that didn’t have a purpose but began to tell a story. You probably don’t really want to see a llama on a skateboard ready to throw a spear, but wunder doesn’t need to be for real. Add in a little caffeine, and the day gets going.
“We launched Wunderground with Paper Crane Factory because we knew they’d bring unmatched creativity to naming, package design, our cafe, basically wherever we turned them loose. We like having them on our cap table as investors, not vendors. We can always count on them as a partner.”
- Jody Hall
Founder and CEO
Wunderground
