Connecting the built world
Ocean was born from a single question: “What product could improve the lives of 1.6 billion people and restore the health of our planet?” The answer—patent-pending bamboo panels—combines sustainability, beauty, and performance. Made from bamboo, one of the fastest-growing plants on Earth, our panels are redefining what’s possible in design and construction.
The founder came to us with the challenge to rebrand her company because as she was out raising, she got the feedback that Eco-Shelter sounded like a non-profit. We landed on Ocean, not because they separate us, but connect us. We created the full brand identity and expression guidelines, helped establish a product naming architecture, built the website, and set her off with a different approach to trade shows and collateral. She’s since completed more than $2MM in their raise.
“As a busy founder, working with the Paper Crane Factory team has been invaluable. I first engaged them to support our naming and rebrand ahead of our commercial launch—a pivotal moment for our company. I shared my vision, values, and aspirations, and they masterfully translated it all into the brand, Ocean.
Their deep understanding of our ethos means they consistently deliver exceptional creative work with minimal input. As a small team, having a design partner that not only meets expectations but elevates them is a game-changer. They take ideas further than I could have imagined.”
- Alexa Bednarz
Founder and CEO
Ocean
